Website & Brand Copy
Corporate and brand websites, built from the ground up
Focus on structure, clarity, and voice consistency
Forge Global — Corporate Website Copy
Website copy | FinTech | Brand-aligned, conversion-focused pages
First Citizens — Construction Financing Pages
Corporate website copy | Financial services | Product and service positioning
Ritchie Bros. — Equipment Financing
Website copy | B2B services | Buyer-facing financial content
Navitas Credit Corp. — Specialty Financing
B2B website copy | Specialty finance | Services positioning
B2B & Corporate Messaging
Buyer-facing messaging for complex products and services
Sales enablement assets, value propositions, and positioning frameworks
Guardian — Platform & Partner Messaging
B2B messaging | Partner platform | Buyer-facing services content
HIP — Services & Platform Messaging
B2B platform copy | SaaS | Sales-aligned services messaging
ISN / InterNACHI — Partner Program Pages
B2B ecosystem messaging | Vendor enablement
Sales Enablement / One-Pagers (PDFs)
Palmtech — Business Insurance Overview
Sales enablement one-pager | B2B SaaS | Buyer-facing plan positioning
ISN — Business Insurance Overview
Sales enablement | B2B platform | Coverage differentiation
Settle — Accounts Payable Messaging
B2B messaging | Sales enablement | Explaining AP automation
Product / Platform Messaging (Content-led)
Settle — Accounts Payable Messaging
B2B messaging | Sales enablement | Explaining AP automation
Trovata — Cash Flow Messaging Series
B2B content | CFO audience | Financial platform education
Campaigns, Email & Lifecycle
Email campaigns, nurture sequences, and lifecycle messaging
Conversion-focused content across key customer moments
Palmtech — Free Trial Nurture Campaign ⭐ FEATURED
Lifecycle email + landing page | SaaS | +30% trial-to-paid conversion
ACC — Pro / Pro+ Subscription Campaigns
Email + web copy | B2B SaaS | +25% subscription growth
Porch — The Ride Along Podcast Promotions
Email + social | Media brand | +20% listenership growth
Purpose, Impact & Brand Storytelling
Mission-driven storytelling and narrative-led brand content
Engagement-focused campaigns and brand concepts
Palmtech — Mystery Box Brand Narrative
Brand storytelling | Consumer engagement | Narrative concept for seasonal offer
The Boeh Agency / 120Water — LCRR Compliance Storytelling
Impact content | Public health | Brand education
The SMBX — Brand Narrative Development
Storytelling | Financial platform | Founder-led narratives
Editorial & Long-Form Content
Thought leadership, articles, and educational content
Authority-building long-form writing
CyberGhost VPN — Streaming & Privacy Content
Editorial content | Consumer tech | SEO-driven articles
SANS Institute — Training & Education Content
Cybersecurity education | Professional audience
Technical & Complex Content
Documentation and process-driven content
Technical and regulated writing
P2H — Platform, Security & Infrastructure Content
Technical content | Platform UX and security
ISO 27001 Certification (P2H)
Information security | Compliance storytelling
Allison Meegan, Trovata.io
"Jennifer understood the requirements for the project and was thorough in her approach, while providing regular updates during the process. The end result exceeded expectations. I look forward to working with Jennifer again on future projects."