About

I’m a freelance B2B copywriter and content strategist working with SaaS, fintech, and professional services brands on website copy, messaging, and lifecycle content. My work focuses on helping companies communicate complex offerings clearly - supporting brand credibility, buyer understanding, and conversion across websites, messaging, and campaigns.

I specialize in high-consideration content for regulated, technical, or compliance-aware environments. That includes corporate websites, platform and product messaging, sales enablement assets, email campaigns, and narrative content designed to guide buyers through informed decisions.

What I do

  • Corporate and brand website copy

  • B2B and platform messaging

  • Sales enablement assets and one-pagers

  • Email campaigns and lifecycle content

  • Narrative, brand, and impact storytelling

Partnership approach

I partner closely with marketing, product, and leadership teams to develop content that’s accurate, defensible, and aligned with business goals. I’m comfortable stepping into established brand systems or helping shape messaging from the ground up, and I’m used to working in feedback-heavy environments where clarity, precision, and consistency matter.

My background includes long-term work with SaaS and fintech companies, technical marketplaces, and organizations operating in regulated or highly structured industries. I also bring experience in technical and documentation-driven writing, which informs how I approach complex subject matter and stakeholder review.

If you’re looking for experienced freelance support across website copy, messaging, or campaigns, I’m happy to connect. 

Dan Miller, Miller on Money

"Jen was an absolute delight to work with. She not only understood my vision but also helped me develop a clear path and plan to get the largest audience possible. Jen was professional as well as personable and made the entire process easy and timely. I was in awe of all the detail she went through to get everything for my site JUST right and she absolutely exceeded all expectations. Her communication was always open, she always responded in a timely fashion, we worked together perfectly, even though we have a time zone difference. If you want it done right, go to Jen and you wont regret it. Worth every single cent. I will definitely be hiring her for many projects in the future."

Sharon Benjamin, Platinum Hearts

“We’re a non-profit, looking for a technical writer to assist us with our policies and procedures manual. From a pool of many candidates, we chose Jen. We created a draft and Jen was able to review it and make corrections quickly and concisely. Jen’s responses to our questions were prompt and she gave our document a look that we could not have created on our own. Jen is patient and consistent. It’s a pleasure working with her, and we look forward to teaming up with her on other projects.”