SaaS & Product Marketing Copywriter
Launches that land. Customers who stay.
Launch campaigns, lifecycle email, and sales enablement for workflow software, from the teaser that builds demand to the nurture sequence that keeps users around.
Case study 01 · Palmtech
Launching Palmtech 11
Palmtech needed to reintroduce a legacy inspection-software brand as an AI-driven business partner. I built the launch content end to end, in three phases.
- TeaseA 12-part teaser email sequence and social stream built on curiosity. The “Mystery Box” drove 1,427 unique views to the teaser page before the reveal.
- LaunchThe full Palmtech 11 website, the national press release, and feature blogs on AI Image Defect Detection, the Report Designer, and Custom Cover Pages.
- EnableThe webinar presentation and registration page, giving sales a clear story from technical specs to user ROI.
41% average open rate and 1,400+ unique user engagements in the first 30 days.
Case study 02 · Inspection Support Network
Keeping ISN customers engaged
ISN is the category leader, so the job was retention: steady feature momentum, useful education, and a community that keeps inspectors close to the brand.
- NurtureA 6-part automated email series to 18,000+ contacts that moved cold leads to high-intent MQLs at a unique open rate above 30%.
- CommunityThe Ride Along and Fireside Chat content suite, including the “Inspector Horror Stories” livestream: 670+ registrants and a 20% lift in podcast listenership.
- AuthorityThe Ultimate Guide to Home Inspection Software, a 3,000+ word pillar page, plus the monthly customer newsletter and housing-market forecasts.
- ProductGo-to-market copy for Global Lists, Premium Time Slots, and Report Writer performance updates, plus competitor import guides that lower switching costs.
670+ registrants for one livestream and an 18,000-contact nurture opening above 30%.
AI & brand voice
More content, same voice.
At Porch, I trained and directed LLM workflows on the brand voices of ISN, Palmtech, and Home Inspector Pro. The team produced far more copy without losing the voice inspectors recognized and trusted.
…she took it upon herself to train a variety of LLMs in the right tone and voice for the home inspection audience.Jeff Meisner, Porch
More samples
Growth, enablement, and B2B marketplaces
- PalmtechFree-trial nurture emails and landing page that lifted trial-to-paid conversion 30%
- ACCPro and Pro+ subscription campaigns, email and web, that grew subscriptions 25%, plus the InterNACHI partner offer page
- ISNMarketing to Real Estate Agents webinar landing page
- ISNNXTInspekt migration page that moves a sunset platform’s users to ISN
- ISNGuardian payments page introducing ISN’s integrated payment processor
- ISNFlash-sale email suite that waived per-inspection fees to drive adoption in peak season
- InsuranceInspectorPro business insurance one-pagers for ISN, Home Inspector Pro, and Palmtech that turn E&O coverage into a simple sales tool
- HIPHow to Market Your Business Like a Pro, a guide to SEO, websites, and social for inspection firms, plus the Home Inspector Pro product page for the InterNACHI store
- ISGFull website copy after a WordPress migration, including Warranties, Recall Check, and The Summit
- KnowdeEmail drip campaigns and landing pages for Knowde, a B2B chemical and ingredient marketplace, explaining highly technical products to industrial buyers
Not only did she never blow deadlines, but her writing was always top-notch and required little editing.Jeff Meisner, Porch · managed Jennifer directly
Launching something?
Tell me what’s shipping and who needs to hear about it, and I’ll show you how I’d build the campaign.
Let’s talk
